Peer to Peer Magazine

March 2011

The quarterly publication of the International Legal Technology Association

Issue link:

Contents of this Issue


Page 27 of 111

ASK THE VENDOR As we see PDAs become more a computing platform and less an accessory, what specific implications arise from that trend? When a PDA becomes a computing platform and can do everything a desktop/laptop can do, then the need for a desktop/laptop ceases to exist (I define this as going beyond device-specific apps and having standard programming languages, so they can run on any device). The implications of this are as follows: • There will be fewer devices for firms to support. IT will have a simpler job and costs should go down. • People will no longer be tied to their desktop/laptop to get their work done, so lawyers will truly be 100% mobile. From a technological point of view, security will be an issue (if we’re referring to use of PDAs by firm staff). From a marketing point of view, one challenge will be how to tailor content and present it in a way that works on the majority of consumer formats. However, the biggest implication will be content generation itself. The ease with which people can receive information has created a new demand for content delivered with greater frequency; thus, firms must work harder than ever to create content. Additionally, the social nature of mobile devices has led to a greater demand for personal content (i.e., information created by the individual rather than a marketing department, or at least the perception of such). There’s opportunity to leverage the personalities within the firm and distribute their knowledge to a larger audience via mobile social channels. ILTA Peer to Peer the quarterly magazine of ILTA 29

Articles in this issue

Archives of this issue

view archives of Peer to Peer Magazine - March 2011