loading...

Tips and Tricks

How do I promote my mobile editions?

emailrelvantat2.jpg

Now that you have a mobile version for Mygazines' digital editions, all you have to do now is promote it and start increasing your market reach. 

In North America, mobile content usage is growing rapidly, while in Europe, almost 48% of people are already accessing content on their phones or tablet devices. So there's plenty of market for mobile reading.

Here's are some tips to promote and increase your mobile readership:

  • Remember that you can enter the same URL to access a digital edition from a mobile device (iPhone, Android phones, iPad, iPod Touch, Blackberry Storm...).
  • Use your existing e-mail campaigns to inform and remind readers about the mobile reading interface. Once a considerable group of people see the benefit and adopts Mygazines Mobile, the job will become easier. Embed the URL in the email's body text but also share a specific visible link in case someone wants to see or remember it.

             emailrelvantat.jpg

  • Share shorter versions of your title link. Mygazines' URLs for digital editions are very simple (e.g. http://www.mygazines.com/title/2167) but they can be even shorter, more customized and easier to remember. Just shorten it (using sites such as http://tinyurl.com)  and readers will always be able to enter the same short link to read your latest issue (e.g. http://tinyurl.com/relevantmag).
  • In case your publication has a website, you can always place a banner to let people know about the mobile interface.
  • You can also plan and implement more complex strategies, with promotional offers, Google Ads or other specific tactics.

top

"How to customize your digital edition's URL?" - comment added by Shelby Adams

Great stuff! Thanks for sharing this information.
top

How to customize your digital edition's URL?

 

Customizing your URL (also called masking) is relatively easy. You have three options:

Option 1: Javascript Code (recommended)

You can mask the URL using a javascript code. This way Mygazines will not even appear in your source code. Here are some instructions:

  • The javascript file must be hosted in the same place as their website. 
  • The page that will contain the iFrame must reference this javascript in its head tag (basic html)
  • Within the body tag of the page, include the javascript as is in the attached example html file. Either the title or the issue can be referenced...

The title ID can be found when editing the title after domain.com/titles/edit/xxxx, or when the title is opened for reading - i.e. domain.com/title/xxxx

See attached the attached code, examples and instructions.

 

Option 2: HTML Frame

You could set up a simpler HTML frame in your website and place the Mygazines content in it. It will do the same thing as the javascript code, but "mygazines" reference will appear in your source code.

With frames, you can display an independent page in the same browser window.

In the example below we have a frameset with two columns. The first column is set to 1% of the width of the browser window. The second column is set to 99% of the width of the browser window. The HTML document "frame_a.htm" is put into the first column, and the HTML document "http://www.mygazines.com/issue/xxxx"; is put into the second column:

 

<frameset cols="1%,99%">
<frame src="frame_a.htm">
<frame src="http://www.mygazines.com/issue/xxxx">;
</frameset>


The frameset column size value can also be set in pixels (cols="200,500"), and one of the columns can be set to use the remaining space (cols="10%,*").

Include your links and place this code in you website's head tag.

Also, to prevent a user from resizing the columns, you can add noresize="noresize" to the <frame> tag.

 

Option 3: Forward the link

In case you wanted to use set a whole domain only for your publication, you can do it by simply forwarding the link. That means www.mypublication.com actually forwards to your link which could then be seen in the address bar. Each domain provider has its own settings for this, and should be fairly easy to do through your registrar.

 

-----------------------------------------------------------------

 

Download the package below for Option 1 above

top

How to: Embed a mini flipbook

Q: Hello can I embed your player on our website?

A: if you look beside the thumbnail of the Issue you want to embed (in the Mygazines system) you will see the 'embed' options. both of those options (cover and mini-flipbook) will give you full embed codes that you can place on your website for people to view and click to see the full size version of the Mygazine (ex: www.terrasanctaguild.com). If you want to embed the full Mygazine in your website, you will have to have someone on your side create an iframe to place the Mygazine in (ex: www.ceremonymagazine.com). Then it can be placed directly into your website.

 

top

E'Mail Campaign

I'm a new customer. When I set up the new email campaign, it all goes perfect but doesn't actually queue or send the e-mails.

------------------
Submitted from: http://www.mygazines.com/emails/add/

Hi,
I just took a look at your subscribers list and it looks like none have yet to be verified.
In order for our system to send an email, the subscriber must qualify these 3 conditions:
- opted-in
- active
- email verified

you've got 2 of 3 :)

During the import stage, you can override the default by setting all to "verified", but we recommend actually sending a verification link to each. There's a batch way to do this:

List all your subscribers by only selecting the Title in the Manage Subscribers page

select the first checkbox to "select all" subscribers.

At the bottom of the page, you'll see a "Resend Validation Request to Selected" under "POWER TOOLS" - this will send the validation email to all subscribers with a link that when clicked lets our system know that this is a valid email. From that point on, the subscriber will be considered verified

I hope that answers your question.

Let us know if you have any more

Regards

top

With an iframe, if the full page icon was enabled would it launch?

Q: If we were to place a Mygazine in an iframe, would the full screen option still be available? If so, how would it work? Would it still go to full screen, or simply go to full screen within the iframe?

 

A: it should take over the whole screen. There may be some browser restrictions on it but i don't suspect...

this has been confirmed to work :)

top

changing the publish date on an issue

Hi Kyle,

A customer made an error in the PDF file for 8/24 and wants to send a replacement. If I upload it now, it will become the “most current issue” even though it is 2 days old. Is there anyway to replace the 8/24 issue in the archives with the new one? What is the best way to handle a situation like this with a daily newspaper? I can see this will come up every now and then…

Thanks,

Shelby Adams

Hi Shelby,
simply change the publish date to the correct publish date when managing the title's issues

There's an "edit" link next to the publish date that will display a calendar when clicked.

the most recent issue simply grabs the one with the newest publish date, so you can change them all around as you see fit.

hope that answers your question

top

How to: setup single pass-phrase for your title

So you don't need a full blown authentication to allow access to your title, but you also don't want just anyone to gain access and read your confidential document. Single pass-phrase is the answer.

Using the Title Authentication module, here are the settings:

Remote script: http://www.mygazines.com/clients/single_pass/xxxx   (where xxxx is the case-sensitive pass-phrase)

String returned on success: success

username field name: passphrase

password field name: check box for “not needed”

 

That’s it!

top

How to: Setting up Title Authentication

With this feature, you can password protect your titles. This feature is intended to leverage your existing database of registered members. Rather than give us access to your database, you can setup a simple script on your site, accessible over the web that our system can securily POST information to.

Let's take a fictional website "www.abc-co.com" as an example.

In this example:

  • ABC Co. has a database of users who can gain access to a specific title
  • ABC Co. creates a script that checks if a user has the necessary priviledges
  • the remote login script is http://www.abc-co.com/loginscript.php
  • the username field name is uname
  • the password field name is pword
  • the string returned on success is yipee!

  • Our system POSTS a form that can be assumed to look like

    <form method="post" action=" http://www.abc-co.com/loginscript.php">
    <input type="text" name="uname" value="bob" />
    <input type="password" name="pword" value="bob123" />
    </form>

  • since user bob's password really is "bob123", the script prints out "yippee!". Whatever is printed out by the script will be returned as the value, so make sure to not print out any html.

Our system will send the form using POST method (not GET) only from our backend, so you need not worry that anyone will ever see this script via client-side scripting.


An example php script: (for learning purposes only)

<?php

//open connection to database
mysql_connect(…);

//select your database
mysql_select_db(…);

$sql = "SELECT count(*) FROM `user_table` where username='" . $_POST['uname'] . "' AND password='" . $_POST['pword'] . "' LIMIT 1";

$result = mysql_query($sql);
$count = mysql_result($result,0);

if($count==1){
echo "yipee!";
} else {
echo "username/password combo not found";
}

?>

 

top

How to: Harvest emails (leads) using the Title Authentication module

Normally, the Title Authentication module is used as an API to log users in to your publications with their username/password on your system.

However, the same tool can be used to harvest emails.

We have a built-in hosted script so you don't have to host your own. What this script will do is send you an email with the user's email address.

The settings are as follows:

Your remote login script:

http://www.mygazines.com/clients/generic_emailer/you@domain.com (replace "you@domain.com" with your email address)

 

string returned on success: success

username field name: email

password field name: (check box for “not needed”)

you can then enter any custom message you like (this field can include html if you wish to add an image or logo)

finally the website field can presumably be set to your home page (or left blank)

 

Now when users load any issue with these settings, they’ll be prompted to enter a single field - their email address. If it’s a properly formatted email, the will gain access to the issue and you will receive an email with their email address

 

That concludes our "built-in" email harvesting, but of course you can host your own script that does much more with the entered email, such as adding it to your database as a "lead".

top