Newsroom: Press Releases

Download Press Kit

TORONTO, Dec. 14, 2011. -- Inbound marketing software provider Mygazines (http://www.mygazines.com) today launched a partnership with Microsoft Tag, a tool that enables engagement with digital content via 2D barcodes. Audiences simply download Microsoft’s Tag scanning app (http://gettag.mobi), capture the full-color code and load interactive page-flipping content via Mygazines’ HTML5 browser based solution.

The Tag Mygazines integration is available to all of Mygazines’ clients, including Research in Motion, Dupont, Thomson Reuters, Grant Thornton and over 1000 other active users. Digital catalogs, interactive brochures, magazines, textbooks and corporate documents are among the usecases.

 “Mygazines is a solution that is reaching the marketing and publishing community, linking the physical world to the digital world through the use of Microsoft Tag,” said Paul Cunnington, Director Startup Business Group at Microsoft. “Tags can be place on billboards, posters, in-store signage, magazines, etc. offering value added content to most any physical item.”   

Cunnington also pointed out how Tag differs from standard QR Codes. "Microsoft’s Tag technology one ups the QR code in terms of innovation, scale and product features. Users can predefine expiration dates for codes and brand or theme Tag codes without leaving the Mygazines cloud solution.”

“Many marketers and publishers struggle with where to direct their Tags for an engaging mobile experience. This integration helps our clients and Tag marketers bring audiences from print materials to an interactive experience that leverages the tablet and smartphone frenzy,” said Randy Frisch, Chief Operating Officer at Mygazines. “Tag’s abilities make accessing our user’s content on a tablet or smartphone even simpler than a click.”

More information about the Tag Mygazines partnership and technology features is available at http://tinyurl.com/MygazineTag

About Mygazines

Mygazines (Flyp Technologies Inc.) empowers marketers and publishers with the tools to enhance, distribute and track their PDF content on tablets and other web enabled devices. The company’s web based software as a service platform converts a PDF into an interactive flipbook experience where embedding links, integrating with social media and adding videos is just the beginning.

Download Press Kit

Media Contact
Jose Sanchez
1-888-694-2946, ext. 2002
jose@mygazines.com

Download our Press Kit

Toronto.–  Digital publishing leader Mygazines today announced the launch of its Mobile 3.0 Beta, an app-like software that works on any mobile device. The HTML5-based system mimics an in-app experience by supporting video, links, high quality zooming, pinching, swiping, text-only mode, fast content loading and spreads – all without the need, although the option, to access from an app store.

Available as part of Mygazines’ digital publishing software package, Mobile 3.0 lets publishers, professionals and corporations produce optimized mobile editions via the same URL they would use for the desktop solution. Users simply access a link, and the platform automatically detects the device and shows a unique interface.

“With so many different gadgets entering the market, we wanted a solution that was geared to meet our customers’ needs today and in the future. Mobile 3.0 provides the ability to adapt to mobile browsers across different devices,” said Yoav Schwartz, CEO, Mygazines. “Now more content creators will be able to render digital, app-like experiences for magazines, catalogs, brochures and other documents in minutes rather than months.”

Mobile 3.0 currently works on almost any modern touch-screen device, including the iPhone, iPad, Android phones and Blackberry Torch which, according to Comscore, account for more than 80% of the smartphone and tablet market.

“Mygazines Mobile 3.0 simplifies the process for adapting to the mobile market for the content creator. For an end-user, with no need to ‘download an app’ or alter engagement by device, adoption is natural,” said Chief Marketing Officer Randy Frisch.

Nevertheless, Mygazines launched its wr(App)s, which allow for distributing content on the Apple App Store and Android App Market. Content is wrapped as a native app and made available on the storefronts that based on a 2010 study by AdMobs, make up for almost 90% of mobile app sales in North America and Europe.

“The ability to be listed on the App stores through a wr(App) is the only item we charge extra for; it’s priced at a fifth of what some of our competitors are charging,”  explained Frisch. “By adding wr(App)s in conjunction with our Mobile 3.0 launch, Mygazines is offering our customers one of the industry’s most comprehensive professional digital publishing solutions.”

About Mygazines
Mygazines empowers publishers, professionals and corporations with the tools to produce, distribute and track their content on any web enabled device. The Canadian-based company has been converting traditional print versions of magazines, newspapers, catalogs, brochures, textbooks and corporate documents into digital editions with its proprietary software-as-a-service since 2008.

Randall-Reilly, GAP Adventures, St. Joseph Content, RMS Media and Harris Publishing are some of Mygazines partners and customers.

Enter this link into your smartphone or tablet to see an example of Mobile 3.0: http://www.mygazines.com/demo

Media Contact
Jose Sanchez
1-888-694-2946, ext. 2002
jose@mygazines.com

For Canada
Natasha Beynon
Hill &Knowlton Canada (for Mygazines)
416.413.1218, ext. 4611
natasha.beynon@hillandknowlton.ca

Download Press Kit

Toronto.- Digital Publishing leader Mygazines today announced the launch of Geo Targeted Campaigns, the first service for distributing tailored versions of a publication by region. With this feature, location-based versions of digital editions can now be delivered to more than 200 countries, thousands of specific cities and each of the five continents.

With geo-targeting, users receive a dedicated URL and a targeted version of the publication loads according to their geographical area. For example, someone in San Francisco will see a different publication than someone in New York, all using the same link.

“For publishers, marketers and advertisers, this feature represents new revenue opportunities and the ability to tailor content to key audiences by geographic region,” said Randy Frisch, Chief Marketing Officer, Mygazines. “For example, if a publisher distributes its content through five countries, local advertisers would be able to buy and display content in the areas that they are interested in. In this case, readers will get the same editorial content but would interact with different ads. At the same time, there is also flexibility to tailor the content for every region.”

In addition, Mygazines announced a flexible pricing structure with Packs catered for every business type, Professionals, Publishers and Corporations. Starting at $199 per month, customers will have the ability to create fully interactive and mobile publications and access key features including multimedia and analytics.  

“Whether you’re a small or large company, our Packs are designed to provide the flexibility to upload as much content as you need on a monthly basis at a cost that is attractive,” said Frisch. “On a per document basis we charge as little as $16 and no more than $66, with no long term contracts. We don’t charge per page uploaded and we don’t expect you to guesstimate your needs beyond the next 30 days. After all, who forecasts their content creation in that way?”

Geo Targeting is one of Mygazines’ numerous product launches this year. The Canadian-based company recently launched an auto links detection feature and branded URLs for distribution.

About Mygazines
Mygazines empowers publishers, professionals and corporations with the tools to produce, distribute and track their content on any web enabled device. The Canadian-based company has been converting traditional print versions of magazines, newspapers, catalogs, brochures, textbooks and corporate documents into digital editions with its proprietary software-as-a-service since 2008.

Randall-Reilly, St. Joseph Content, RMS Media and Harris Publishing are some of Mygazines partners and customers.

Contact
Jose Sanchez
1-888-694-2946, ext. 2002
jose@mygazines.com

For Canada
Natasha Beynon
Hill &Knowlton Canada (for Mygazines)
416.413.1218, ext. 4611
natasha.beynon@hillandknowlton.ca

Download Press kit

Toronto.- Mygazines is the first digital publishing provider to make audio and video available on the iPad. With no downloads or extra payments, publishers can convert their print pubs into fully enhanced mobile digital editions. “We’re the only ones that offer a multimedia reading experience on-the-go and we do it at no additional cost”, said Mygazines CEO, Yoav Schwartz. The iPad Edition is an integral part of Mygazines Mobile, a universal e-reading system that works on almost any touch-screened device.

The iPad, with its bigger screen and and multimedia capabilities, is ideal for these enhancements. Mygazines readers will simply have to use a dedicated publication URL (example). The company's system will automatically recognize and display a unique and rich interface for the iPad. Request a demo. 

This is Mygazines’ third major release in 2010. The Canadian-based company recently launched Flipbook 3.0, a vector-based e-reader for PC, Mac, netbooks, laptops and any other Flash-enabled devices.

About Mygazines:
Founded in 2008, Mygazines delivers thousands of digital publications to over 200 countries worldwide. The company’s technology is delivered as SAAS (software as a service) and allows for traditional print content to be displayed in an interactive format.

Its solutions range from completely branded page-turning digital readers to dedicated content management systems. They can be accessed through web-based storefronts or on the go. “In the end, your content is handled by Mygazines, easily controlled by you and accessible everywhere your audience is.”

Contact Sales:

1-888-694-2946 ext: 1
sales@mygazines.com
Request a demo

Toronto, April 13.- Digital publishing leader Mygazines launched its iPad Edition, a browser-based mobile reading system for Apple’s newest device. “With just a PDF, publishers are now ready to display digital magazines, books and any other print content on the iPad. No downloads or other software needed,” said Mygazines CEO Yoav Schwartz. “Our goal was to eliminate any additional investment by our clients, so they could immediately embrace this technology milestone.”

The iPad edition is part of Mygazines Mobile, a universal e-reading system that works on almost any touch-screened gadget, including the iPhone, iPod Touch and Android phones (Motorola Droid/Milestone). Readers enter the same publication URL (e.g.  http://www.mygazines.com/issue/8422) and Mygazines’ system automatically recognizes and displays a unique interface for that device.

“We created a special experience for the iPad so publishers could take advantage of its larger screen and multimedia capabilities. The iPad promises to become a leader in the digital content market. That’s why we created a unique interface, one that Mygazines can continue to develop into the future.”

Thousands of Mygazines publications are now ready to be navigated on the iPad. Features include page flipping, article lists, social bookmarking, e-mail sharing, page thumbnails, zoom, internal and external links. Publishers can also customize options and colors creating a unique branded environment. Request your own fully functional demo or watch this video:

This is Mygazines’ second major release in two months. The Canadian-based company recently launched Flipbook 3.0, a vector-based e-reader for PC, Mac, netbooks, laptops and any other Flash-enabled devices. 

About Mygazines:
Founded in 2008, Mygazines delivers thousands of digital publications to over 200 countries worldwide. The company’s technology is delivered as SAAS (software as a service) and allows for traditional print content to be displayed in an interactive format.

Its solutions range from completely branded page-turning digital readers to dedicated content management systems. They can be accessed through web-based storefronts or on the go. “In the end, your content is handled by Mygazines, easily controlled by you and accessible everywhere your audience is.”

Media contact:
Jose Sanchez
1-888-694-2946 ext: 4
jose@mygazines.com

Toronto, Feb. 17 – Digital publishing leader Mygazines, announced today the launch of its cutting- edge, universal mobile reading interface making all its digital publications available on the world’s most popular devices: iPhone, Google Android smart-phones, iPod Touch and even iPad.

“With this launch, Mygazines has pioneered a single, global system ready for touch-screened gadgets and ready to display thousands of digital books, magazines, catalogs and other kinds of publications,” said Mygazines CEO Yoav Schwartz. “Users can enjoy the benefits without downloading or paying for additional software such as iPhone apps or other specific software.”

The mobile edition is accessed via the same publication URL. The system  automatically recognizes the device, and if supported, renders the mobile interface.

 “This technology is revolutionary in that it’s device-independent” adds Schwartz “With so many types of devices entering the market, the only consistent element that we can count on lasting the test of time is the internet browser. That’s why we’ve created this interface to adapt to mobile browsers across different devices.” 

The mobile interface keeps virtually all of Mygazines’ popular features such as page flipping, article lists, social bookmarking, e-mail sharing, page thumbnails, zoom and internal page links as well as website links. A text-only option is also available to load a page’s textual content via the “T” button on the toolbar. Watch a demo video:

Mygazines further announced that it will soon launch e-commerce on its digital newsstand and put publishers one step ahead. Another product slated for release is Flipbook 3.0, a new vector-based reader for PC, Mac, netbooks, laptops, tablets and any other flash-enabled devices.

About Mygazines:

Founded in 2008, Mygazines delivers thousands of publications to over 200 countries worldwide by offering publishers a digital tool for reducing distribution costs without sacrificing the reader’s experience. Mygazines’ Enterprise Digital Newsstand solution positions the company as the leading provider of newsstand platform solutions, enabling publishers to expand market reach by showcasing new and archived publications on Mygazines’ digital newsstand or on a white-labeled newsstand.

Media Contact:

Jose Sanchez

1-888-694-2946 ext: 4

jose@mygazines.com

----

Here's the rest of the press kit for Mygazines Mobile Reading Interface, including product description, backgrounder, images and fact sheet: