ILTA White Paper
Social Networking
12
O
ne of the biggest challenges facing
legal technology professionals is
the question of what to do about
social media, both inside and
outside the firm. On the one hand,
it's a fact that we now live in a Twitter world, where
social media is rapidly becoming an integral part
of everyone's daily life, including that of attorneys.
On the other hand, it's also true that the standard
business model of the legal profession is under
pressure like never before; and when budgets are
tight and headlines are screaming about the death of
the billable hour, it's difficult to go before a partner
committee and argue for investing in social media.
Indeed, many senior managers may see social
media as a fad. Legal marketing expert Larry Bodine
recently wrote, "After months of using Twitter, I've
learned that it is a shouting post for relentless self-
chris Yeh PBworks
Building the Business
Case for Social Media
Lessons Learned from Web 2.0
