Peer to Peer Magazine

December 2011

The quarterly publication of the International Legal Technology Association

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Page 57 of 99

by Eric Hunter, Director of Knowledge Management at Bradford & Barthel, LLP and technology innovates through competing marketplace forces. The organization shrinks alongside the vanishing desktop as the enterprise mirrors the consumer market. What are the social media ramifications within the enterprise? Incredible. What role does the desktop play within a social media-driven organization? Next to none. How does a firm or any organization adopt this model? In applying social media-driven technology, a solution lies in pursuing a 100 percent Web strategy. A Peer to Peer the quarterly magazine of ILTA 59 predictive outcome of the expanding world of social media is the creation of a smaller interconnected globe. Applied to business, this leads to an interconnected client network and a shrinking organization — an organizational structure accessed from any device through a single sign-on Web portal. In the not-too-distant future, leadership hierarchies streamline, departments restructure, practice areas tighten, personnel and workflow are outsourced,

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