Peer to Peer Magazine

June 2010

The quarterly publication of the International Legal Technology Association

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contents June 2010 ASKTHE EXPERT Sally Gonzalez Sally Gonzalez, a Director in Hildebrandt Baker Robbins’ Strategic Technology Practice, has over twenty-five years of experience bringing business and IT together in strategic planning and implementation of complex, information-intensive systems that require tight integration of people, process, and technology. She is recognized as a leading expert in knowledge management for the legal services industry including the intersection of knowledge management with compliance, risk management, records management, and litigation readiness. During her career, Sally has provided consulting services to “Magic Circle,” AmLaw 100, and Canadian “Seven Sister” law firms as well as the legal departments of global Fortune 100 companies. She has also held senior IT leadership positions at several top-20 U.S. law firms. Sally received her B.A. from Sarah Lawrence College and completed Case Western’s Executive Program in the Management of Technology at the Weatherhead School of Management. The Future of Law Firms: A Virtual Roundtable Discussion Preston McKenzie Preston McKenzie is the vice president and general manager of Hubbard One, which has operations in Chicago, Boston, London, and Eagan, Minnesota, and serves more than 400 law firm clients around the globe. He is responsible for a complete suite of marketing and business development tools, including Monitor Suite, ContactNet and Hubbard One Business Development Suite. He speaks frequently on law firm client development and growth strategies and has been a Hildebrandt Institute faculty member since 2007. He holds a bachelor’s degree in journalism from the University of North Carolina and an MBA from the University of Minnesota and is a member of the international Honor Society Beta Gamma Sigma. Darryl Cross Darryl Cross joined LexisNexis in 2004 and visits over 300 professional service organizations around the world each year to collect and share best practices in firm profitability and growth strategies. Darryl’s direct experience in professional service organizations includes his service as the Chief Marketing Officer and member of the Executive Committee of a law firm. During his tenure, he was awarded one of the most prestigious national awards in legal marketing, the Marketing Partner Forum’s Excellence in Marketing Award, for “Creating a Sales Culture at a Law Firm.” Darryl has spoken to over 10,000 fee earners and business professionals from over 100 countries. He is an internationally known author and dynamic speaker on best practices in the subjects of strategic marketing, leveraging relationships, social networking, client development and competitive intelligence. 9 10 20 28 30 32 18 Peer to Peer 36 Letter from the Director Best Practices Ask the Expert Tech Focus Ask the Vendor Smart Moves Collaboration in the Cloud Case Studies features Law2020TM : The Future Starts Now ................ 42 The Revolution Has Already Happened............ 53 Private Equity Investment in Law Firms............. 58 From Bricks and Mortar to Clicks and Mortar ....... 62 The Reality of a Virtual Law Firm .................. 66 A Lofty View from the Year 2020.................. 72 How to Tame the Wild West...................... 78 Law Anywhere, Anytime: The 2020 Vision.......... 82 PAGE 53 The Revolution Has Already Happened by David Hill PAGE 58 Private Equity Investment in Law Firms: A Reality Abroad, but Merely a Pipe Dream Stateside? by Steve Butterworth PAGE 62 From Bricks and Mortar to Clicks and Mortar: Building Virtual Law Firms by Amanda Morris features PAGE 42 Law2020TM The Future Starts Now by John Alber 2007 was the most profitable year for law firms on record. As the decade turned, however, a shadow loomed. Not only had the economy turned sour, but clients were in revolt against high legal fees and at the billable hour itself. In 2010, it’s clear that a sea change is taking place, and law firms face the prospect of the most dynamic and threatening decade of the last fifty years. Some firms will emerge from this decade thriving. Some will treat the changing environment as a field of opportunities and from that field will harvest real growth. Law2020, ILTA’s forward- looking educational initiative, will provide thought- leadership across the ten years ahead. And it starts here! PAGE 66 The Reality of a Virtual Law Firm an Interview with David Goldenberg PAGE 72 A Lofty View from the Year 2020 by Scott Bravi PAGE 78 How to Tame the Wild West by Miki Kim PAGE 82 Law Anywhere, Anytime: The 2020 Vision by Daniel Pelc, Esq. Peer to Peer the quarterly magazine of ILTA 41 89 90 Letter from the President Member Resources New Members, Event Calendar and More 98 Inside ILTA INSIGHT 2010 Recap, Ignite Law, Strategic Unity and Law2020TM , Lessons Learned Peer to Peer the quarterly magazine of ILTA 7

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